Simply put, knowing the audience your business depends upon for survival is the key to achieving success. The better we understand what is most important to your customer the better we can be at appealing to them, getting them to sit up and take notice and compel them to act on an impulse. The better we know your customer, the better the experience we can design for them.
How do we do that? We employ a variety of techniques to help shape the true picture of the audience your brand is targeting. Understanding your customer can include 1-on-1 interviews with key members of your customer audience. It can include surveying a larger population to collect data and feedback that gives us a broader sense for the way this audience profile behaves. The information we collect helps us understand how to best position your brand to make the most of the opportunity to connect with your intended audience. This learning leads to better informed decisions and a more direct path to a targeted solution.