VISUAL IDENTITY SYSTEM
Here I’ll explain the concept of uniforms and uniformity in the value in consistency to reinforce and build a brand.
It’s an important part of your corporate uniform and the one important thing that will set you apart from your competition in a beauty contest. It’s superficial and meant to be. It is an expression of your brand personality.
Another part of your corporate uniform is your alphabet, your font your typestyle. It says as much about your personality as color and your logotype. It holds fashion and function as equal partners.
Again, imagery is a stylistic representation of your brand personality. It is part of the reflection of your audience – what they want to identify with in you, in your brand. This can represent a broad spectrum depending on how well you know your audience and how well you know yourself.