VISUAL IDENTITY SYSTEM
Here I’ll explain the concept of uniforms and uniformity in the value in consistency to reinforce and build a brand.
The visual identity system is an important part of your organization’s uniform and the one important thing that will establish you as credible, professional and serious about your customer’s business. It can be an expression of your brand’s personality.
This visual uniform includes the alphabet you use – your font or type style. It says as much about your personality as color and your logotype. It holds fashion and function as equal partners.
Again, imagery is a stylistic representation of your brand personality. It is part of the reflection of your audience – what they want to identify with in you, in your brand. This can represent a broad spectrum depending on how well you know your audience and how well you know yourself.